# IMOBX visual identity and images

**Brand reference · 16 October 2026**

IMOBX’s visual identity uses its supplied house-shaped logo, white space and a restrained teal palette. The website presents the housing proposal alongside local photographs and architectural drawings.

## Logo

The supplied logo combines a house symbol with the IMOBX name. Its colours, proportions and lettering form one piece of artwork. Clear space around it keeps it legible.

- [Logo for light backgrounds, PNG](assets/imobx-logo-light.png)
- [Logo for dark backgrounds, JPG](assets/imobx-logo-dark.jpg)
- [Original light artwork, WebP](assets/imobx-logo-light-source.webp)

The website and documents use the light version on white. No editable vector artwork is included.

## Colours and type

| Use | Colour |
|---|---|
| White background | #FFFFFF |
| Pale background | #F7FAFB |
| Main text | #193D4E |
| Secondary text | #526571 |
| Teal accent | #4A90A4 |
| Borders | #D9E3E8 |
| Occasional orange accent | #FF8C00 |

The publication uses readable sans-serif type, simple headings and generous space around text and photographs. [Colour definitions](brand-colors.json).

<div id="documentary-editorial-approach"></div>

## Photographs and drawings

The city photographs show favelas along the hillsides. Circles highlight the favelas in each view.

The village illustration, made with an image generator, and the loft drawings show proposed designs. Construction photographs show the site and building work.

## Project descriptions

The [media kit](media-kit.html) provides short descriptions in Portuguese and English. The [project paper](whitepaper.html) explains the housing proposal, costs and current stage. These descriptions identify the project as being prepared, with its legal form and token rights still being decided.

## Resources

- [Media kit and logo downloads](media-kit.html)
- [Photos and drawings](properties.html)
- [Project documents](resources.html)